Yesterday, backstage at the Valentino show in Paris, Freja Beha Erichsensported a t-shirt with the words ‘Starved for Attention’ written boldly across the front.
No, the statement was not a jab at the modeling industry but a part of Freja’s campaigning for Doctor’s Without Borders - A charity organisation that provides emergency response and relief to more than 80 countries worldwide. The Danish top model has been rallying together those in the fashion industry to help DWB - by donating a day’s salary, or as much as they can.
We’re trying to pull together a model effort for Doctor’s Without Borders so if anybody in the industry would love to support it’s October 4th. What we’re gonna do is take a day’s salary and donate that… I just really admire what they do as individuals and as an organisation… a lot of the money goes to help, actual help and not just administration. - Freja Beha Erichsen
Behind Erichsen are models Abbey Lee Kershaw, Arizona Muse, Sasha Pivovarova, and Kinga Rajzak - all pledged to donate their day’s salary from October 4th. For some that means what we suspect to be quite a large donation as both Valentino and Chanel showed their Spring 2012 collections yesterday.
In an often shallow and materialistic industry it’s inspiring to see those at the helm of it all giving back to those in need.
Click here to support the cause and donate to Doctors Without Borders.